The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.


More from our blog

See all posts
No Comments
  1. Pingback: cialis without prescriptions

  2. Pingback: order cialis without a prescription

  3. Pingback: viagra

  4. Pingback: buy viagra

  5. Pingback: cialis oral jelly

  6. Pingback: buy cialis

  7. Pingback: alprostadil price

  8. Pingback: alprostadil

  9. Pingback: prozac generic

  10. Pingback: fluoxetine 10 mg

  11. Pingback: prozac medication

  12. Pingback: fluoxetine 20 mg

  13. Pingback: fluoxetine hcl

  14. Pingback: biaxin coupons

  15. Pingback: biaxin coupon

  16. Pingback: cost of biaxin antibiotic

  17. Pingback: biaxin antibiotic

  18. Pingback: biaxin generic

  19. Pingback: levitra 20mg best price

  20. Pingback: cialis 20mg tablets prices

  21. Pingback: viagra pills

  22. Pingback: levitra 20 mg

  23. Pingback: diflucan 150 mg

  24. Pingback: best price for viagra

  25. Pingback: simvastatin 20 mg

  26. Pingback: lipitor generic

  27. Pingback: amiodarone 200 mg

  28. Pingback: augmentin 875 mg

  29. Pingback: azithromycin 250 mg

  30. Pingback: sildenafil 100mg

  31. Pingback: viagra 100mg

  32. Pingback: levofloxacin 750 mg

  33. Pingback: sildenafil citrate

  34. Pingback: levitra generic

  35. Pingback: cialis generic pharmacy

  36. Pingback: cialis generic tadalafil

  37. Pingback: cialis generic prices

  38. Pingback: cialis generic availability 2018

  39. Pingback: cialis generic availability

  40. Pingback: cialis generic name

  41. Pingback: cialis generic

  42. Pingback: tadalafil without a doctor prescription

  43. Pingback: tadalafil generic best price

  44. Pingback: tadalafil generic

  45. Pingback: generic cialis tadalafil uk

  46. Pingback: generic cialis tadalafil

  47. Pingback: generic cialis available

  48. Pingback: generic cialis 20mg

  49. Pingback: cost cialis 20mg

  50. Pingback: cialis tablets australia

  51. Pingback: cialis pills for sale

  52. Pingback: cialis pills

  53. Pingback: tadalafil 40 mg

  54. Pingback: cialis 5mg prix

  55. Pingback:

  56. Pingback: Buy cialis online

  57. Pingback: writeessay

  58. Pingback: Cialis coupon

  59. Pingback: Cialis online

  60. Pingback: Buy cialis online

  61. Pingback: Cialis 20mg prix en pharmacie

  62. Pingback: Viagra 5mg prix

  63. Pingback: Buy cialis

  64. Pingback: Cialis generic

  65. Pingback: Viagra cost

  66. Pingback: Generic cialis

  67. Pingback: Viagra for daily use

  68. Pingback: Cialis 20mg

  69. Pingback: writeessay


Leave a Comment