Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.


More from our blog

See all posts
No Comments
  1. Pingback: how can i buy cialis without a prescription

  2. Pingback: real cialis without a doctors prescription

  3. Pingback: cialis oral jelly

  4. Pingback: buy cialis

  5. Pingback: alprostadil price

  6. Pingback: alprostadil

  7. Pingback: fluoxetine 10 mg

  8. Pingback: prozac medication

  9. Pingback: prozac generic

  10. Pingback: fluoxetine 20 mg

  11. Pingback: fluoxetine hcl

  12. Pingback: biaxin coupons

  13. Pingback: biaxin coupon

  14. Pingback: cost of biaxin antibiotic

  15. Pingback: biaxin antibiotic

  16. Pingback: biaxin generic

  17. Pingback: levitra 20mg best price

  18. Pingback: cialis 20mg tablets prices

  19. Pingback: simvastatin 20 mg

  20. Pingback: viagra pills

  21. Pingback: levitra 20 mg

  22. Pingback: diflucan 150 mg

  23. Pingback: lipitor generic

  24. Pingback: amiodarone 200 mg

  25. Pingback: augmentin 875 mg

  26. Pingback: azithromycin 250 mg

  27. Pingback: sildenafil 100mg

  28. Pingback: viagra 100mg

  29. Pingback: sildenafil citrate

  30. Pingback: levitra generic

  31. Pingback: cialis generic pharmacy

  32. Pingback: cialis generic tadalafil

  33. Pingback: cialis generic prices

  34. Pingback: cialis generic availability 2018

  35. Pingback: cialis generic availability

  36. Pingback: cialis generic

  37. Pingback: cialis generic name

  38. Pingback: tadalafil generic

  39. Pingback: generic cialis tadalafil uk

  40. Pingback: cialis prices

  41. Pingback: how can i buy cialis without a prescription

  42. Pingback: Cialis 20mg

  43. Pingback: Cialis prices

  44. Pingback: writeessay

  45. Pingback: Buy cialis

  46. Pingback: Cialis 20mg

  47. Pingback: Cialis prices

  48. Pingback: Cialis generika

  49. Pingback: Discount viagra

  50. Pingback: Cialis 20mg

  51. Pingback: Buy generic cialis

  52. Pingback: Viagra generic

  53. Pingback: Discount cialis

  54. Pingback: Viagra or viagra

  55. Pingback: Cialis prices


Leave a Comment